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This site has the following in the web page, "Premier Contractor for Kitchen, Bathroom, and Basement Renovations in Oshawa, Bowmanville, Newcastle, Whitby, Courtice, and the entire Durham Region." Our analyzers noticed that the web site also stated " Its time you surround yourself with cosy, liveable, and elegant spaces with the expertise of Max Improvements." The Website also stated " Complete Kitchen, Bathroom, and Basement Renovations in Oshawa. Wondering what to do with that basement apartment downstairs? Need to brighten up your kitchen space? A Max Improvements custom built bar is different from others because we construct." The website's header had basement renovation Oshawa as the most important keyword. It was followed by basement renovation Bowmanville, basement renovation Newcastle, and basement renovation Whitby which isn't as ranked as highly as basement renovation Oshawa. The next words the site uses is bathroom renovation courtice. bathroom renovation Oshawa was also included and will not be understood by search engines.